ODK

Scaling offline first survey tools to 112M+ submissions

Role

Head of Design


Timeline

2022-Present

Industry

Open-Source

Product

Android, Web App, SaaS

windturbine with mountains in the background
windturbine with mountains in the background

+29%

+29%

App downloads

App downloads

112M

112M

Survey submissions

Survey submissions

190+

190+

Countries using ODK

User research
Overview

Modernizing legacy software into a scalable and user-centered platform

Modernizing legacy software into a scalable and user-centered platform

As ODK’s first designer, I’ve led the evolution of one of Android’s oldest applications into a modern, scalable data collection platform, while supporting the growth of a sustainable SaaS business. In a hybrid IC and leadership role, I work alongside 15 engineers, 2 designers, and 3 QA specialists to deliver robust, offline-first tools used in 190+ countries.


Enabling organizations like WHO, Philippine Space Agency, and the Red Cross to collect reliable data that powers critical services in health, humanitarian response, and climate resilience.

Mockups of the app on a faded background
service journey maps of the different clinical services
service journey maps of the different clinical services
Problem

Designing for low-connectivity, low-literacy environments

Designing for low-connectivity, low-literacy environments

When I joined, ODK had 18 years of legacy code, no formal design practice, and millions relying on it daily, especially in contexts with low literacy, limited connectivity, and users unfamiliar with digital mapping.


I focused on simplifying interactions and building user trust. I redesigned system feedback to provide clear, human-readable status updates, ensuring people knew their work was saved. In parallel, I led the design of a new web-based survey tool with mapping capabilities working in a web browser, giving organizations spatial insight into everything from vaccine delivery points to flood-affected communities.

Client journney map of the in clinic experience
Client journney map of the in clinic experience
two people talking in a therapist office with light comingn down from the far left
Client journney map of the in clinic experience

Ethiopia nOPV2 campaign reaches over 16M using ODK for real-time monitoring

The World Health Organization

Client journney map of the in clinic experience
service journey maps of the different clinical services
service journey maps of the different clinical services
Result

Building a product practice and shipping meaningful improvements faster

Building a product practice and shipping meaningful improvements faster

Introducing product design as a core discipline reshaped how ODK builds products, from release planning to community engagement, and laying the foundation for faster delivery, higher quality, and solutions grounded in real user needs.

A key shift was establishing co-design practices, ensuring we were building with users rather than for them. This approach has led to more intuitive workflows, clearer communication, and a platform that teams can rely on in the world’s most challenging environments.

Client journney map of the in clinic experience
Client journney map of the in clinic experience
Let's chat
Let's chat
Let's chat